I have always been a huge fan of the hand written note. I have sent them to prospects, clients, associates, and friends whenever I want to stand out and send a special message.
A hand written note sends more than just the actual message you have written in the card. Writing the note, addressing and stamping the envelope and dropping it in the mail takes time and effort. So when you send one you are telling the person that you care enough to make the effort.
If you have seen Spike TV’s hit show Bar Rescue you are probably a fan of the larger than life hard hitting star of the show Jon Taffer. I recently interviewed him on my show The Profit Express (88.7 FM WRHU) and I want to share with you Jon’s take on what you and I are really selling on a daily basis!