Pivoting Your Business: “The Cake Don” Don Donneruno

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Adapt or die.

Seems a little harsh, doesn’t it? But in business, a failure to adapt can mean death for your company.

What happens when your entire business model becomes unusable overnight? How do you pivot to something new?

This week’s episode of The Profit Express features a Long Island business owner who pivoted in the sweetest way at the start of the COVID-19 pandemic.

Download The Profit Express for my interview with The Cake Don himself, Don Donneruno. Don tells his story of how his business went from crafting custom cakes to delivering sweet well wishes across Long Island. He also details how pivoting to a new normal saved his business, and how social media has given his business a way to not just survive, but to thrive.

This week’s episode of The Profit Express is brought to you by Corbett Public Relations, Promoting and Protecting Businesses and Brands for over 30 years.

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