Legacy in the Making
Legacy in the Making is the amazing new book from author Mark Miller. Mark’s book is all about Long-Term Brands in a Short-Term World. In business it is YOUR brand that is most important to you. That is why I want to explore why brands that have been around for decades like Toys R’ US die and others create long term brand success like The Ritz Carlton.
Mark is the founder of The Legacy Lab, a research and consulting practice that explores how to build lasting brands in a short-term world.
I am looking forward to finding out what caused the demise of brands like Blockbuster, Radio Shack and Toys R’ US despite decades of success. Hopefully these lessons can help YOU create a legacy brand of your own.