The Evolution of Sales has taken us from the Snake Oil Salesmen of the 1800’s to the Solution-based selling of the 21st Century. The world of sales has no doubt seen some pretty interesting changes in the last 200 years. Today, Covid-19 is ushering in the next evolution to the world of sales. Let’s take a moment and examine how we got here. (more…)
Coronavirus has dealt small businesses everywhere a gut punch like they have never felt before. States have called for all non-essential businesses to shut down, with no clear timeline in place of when things will reopen. This is easier said than done, as many non-essential businesses are also a part of the supply chain to essential businesses. Surviving as a business owner is more difficult than ever before, but coronavirus has brought with it many lessons for business owners around the world.
The lesson we can all learn is timeless: the importance of relationships.
It’s no surprise that every year, people leave Long Island. Studies show that 67% of people between the ages of 18 and 34 plan to leave Long Island in the next 5 years. Is there a way to end this “brain drain” and inspire our youth to invest in Long Island for the long term? (more…)
Selling is about connecting with your prospect and making him or her feel valued. This idea also carries over in the world of entertainment. Have you ever listened to a radio interview and felt like the host and guest just clicked? This connection is something you should aspire to achieve in sales. Being an interviewer can teach you important sales techniques. (more…)
Social media. Websites. Podcasts. These days, everything is available and consumed in a digital format. It should come as no surprise that customers have gone digital in how they shop. My guest today knows how creating a digital marketing strategy can help you achieve your business goals. She has literally written the book on the importance of a digital strategy. (more…)
“What if?” Is there a worse question to ask? My guests today think so. They have made this mindset their mission, inspiring others to bring their ideas to life. As part of their mission, they hosted the first ever STATTfest to raise funds for those looking to thrive on Long Island. (more…)
Do you have an idea for a business, song, or a piece of art? Are you finding it difficult to make it a reality by yourself? Though you may not realize it, you aren’t alone. Each year, countless great ideas are thrown out, simply because the person with the idea had to go it alone. Building a support network is vital, and having people by your side can inspire you to take that first step. (more…)
Every aspiring business owner dreams of achieving major success like that of Amazon, Target, and Google. My guest today knows the challenges that go into achieving this success. His newest book profiles Airbnb, a company that went from startup status to a value of more than $38 billion in just over 10 years. Its success is unparalleled, and lessons from Airbnb highlight the importance of building trust, belonging, and meeting customer needs. (more…)
We all want to feel like we belong. Making customers feel like they are part of something is becoming increasingly important in nearly every industry. My guest today knows all about this importance. His newest book profiles Airbnb, a startup that has grown to a $38 billion value in just over 10 years. Its success is unparalleled, and its story offers lessons on the human touch in business that apply to any 21st Century company. (more…)