Tag: marketing


Starting a Podcast with Ian Scotto

Starting a Podcast with Ian Scotto

Think about all the forms of entertainment you enjoy each day.  If you are like 32% of Americans, podcasting is one of those forms. Today there are more than 750,000 active podcasts, with topics ranging from politics to business and everything in between. Starting a podcast is a goal of many, and it has tremendous business potential. (more…)


Creating a Digital Marketing Strategy with Hilary Topper

Creating a Digital Marketing Strategy with Hilary Topper

Social media. Websites. Podcasts. These days, everything is available and consumed in a digital format. It should come as no surprise that customers have gone digital in how they shop. My guest today knows how creating a digital marketing strategy can help you achieve your business goals. She has literally written the book on the importance of a digital strategy. (more…)


Moverz: Bringing STATTfest to Life

Moverz: Bringing STATTfest to Life

“What if?” Is there a worse question to ask? My guests today think so. They have made this mindset their mission, inspiring others to bring their ideas to life. As part of their mission, they hosted the first ever STATTfest to raise funds for those looking to thrive on Long Island. (more…)


Moverz: Building a Support Network

Moverz: Building a Support Network

Do you have an idea for a business, song, or a piece of art? Are you finding it difficult to make it a reality by yourself? Though you may not realize it, you aren’t alone. Each year, countless great ideas are thrown out, simply because the person with the idea had to go it alone. Building a support network is vital, and having people by your side can inspire you to take that first step.  (more…)


Joseph Michelli: Lessons from Airbnb

Joseph Michelli: Lessons from Airbnb

Every aspiring business owner dreams of achieving major success like that of Amazon, Target, and Google. My guest today knows the challenges that go into achieving this success. His newest book profiles Airbnb, a company that went from startup status to a value of more than $38 billion in just over 10 years. Its success is unparalleled, and lessons from Airbnb highlight the importance of building trust, belonging, and meeting customer needs.  (more…)


Joseph Michelli: The Human Touch in Business

Joseph Michelli: The Human Touch in Business

We all want to feel like we belong. Making customers feel like they are part of something is becoming increasingly important in nearly every industry. My guest today knows all about this importance. His newest book profiles Airbnb, a startup that has grown to a $38 billion value in just over 10 years. Its success is unparalleled, and its story offers lessons on the human touch in business that apply to any 21st Century company. (more…)


John Jantsch: Pursue Your Passions

John Jantsch: Pursue Your Passions

Do you dream of starting your own business? Each year, millions of people set out to become entrepreneurs. For many, their lone goal is to make as much money as possible. However, as my guest today knows, chasing money over happiness is never worth it. His new book speaks to the heart of entrepreneurs, and will inspire you to pursue your passions.  (more…)


Being Self-Reliant with John Jantsch

Being Self-Reliant with John Jantsch

Every year, hundreds of thousands of people set out to become an entrepreneur. While we hear about the major success stories, we don’t hear much about the failure that these business owners have had to go through. My guest today knows the importance of being self-reliant in business. His new book speaks to the heart and soul of entrepreneurs.  (more…)


Starting a Purpose-Led Business: John’s Crazy Socks

Starting a Purpose-Led Business: John’s Crazy Socks

Standing for a cause is more than just the right thing to do. Choosing to run a purpose-led business can lead you to great success. My guests today have turned their cause into a multi-million dollar company. They are Mark and John Cronin, the father-and-son duo behind John’s Crazy Socks. (more…)


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