Tag: Millennials

Creating a Digital Marketing Strategy with Hilary Topper

Creating a Digital Marketing Strategy with Hilary Topper

Social media. Websites. Podcasts. These days, everything is available and consumed in a digital format. It should come as no surprise that customers have gone digital in how they shop. My guest today knows how creating a digital marketing strategy can help you achieve your business goals. She has literally written the book on the importance of a digital strategy. (more…)

Moverz: Bringing STATTfest to Life

Moverz: Bringing STATTfest to Life

“What if?” Is there a worse question to ask? My guests today think so. They have made this mindset their mission, inspiring others to bring their ideas to life. As part of their mission, they hosted the first ever STATTfest to raise funds for those looking to thrive on Long Island. (more…)

Moverz: Building a Support Network

Moverz: Building a Support Network

Do you have an idea for a business, song, or a piece of art? Are you finding it difficult to make it a reality by yourself? Though you may not realize it, you aren’t alone. Each year, countless great ideas are thrown out, simply because the person with the idea had to go it alone. Building a support network is vital, and having people by your side can inspire you to take that first step.  (more…)

Being True to Yourself with Sunny Bonnell

Being True to Yourself with Sunny Bonnell

Have the right plan in place. Don’t stray from the norm. Be conventional. It seems like there are rules behind everything that you do in business and in life. But what if we took those rules and turned them inside out? What if you started being true to yourself, instead of to what society expects of you? (more…)

Communication Training with Tracy Locke

Communication Training with Tracy Locke

Do you struggle to communicate effectively? You’re not alone. Whether in a personal or professional setting, being able to speak with and listen to others sets the stage for your relationships. When it comes to communication training, how can you learn to be better? The answer may surprise you: improv comedy!

My guest today is comedienne Tracy Locke, the professional warm up comedienne for the Mel Robbins show. Tracy is the co-owner of Productively Funny, a company that incorporates improv comedy into corporate training workshops. They use humor to help businesses improve communication skills of their staff. 

If you missed part 1 of my interview with Tracy, you can download it here.

Talking Over One Another

One of the most frequent complaints that people have in communication is that we all seem to be speaking over each other. As Tracy discusses at 3:05, the key to communicating is listening rather than speaking. You cannot speak on a topic if you aren’t paying attention to one another. Instead of checking your phone, you must give someone your undivided attention in business and personal relations. 

A key part of communication training is teaching people to not just wait for their turn to talk. Listening is vital to work together. 

The Future of Communication

Unfortunately, our reliance on technology as a form of communication likely will not change. At 5:00, Tracy explains how technology is a tool that should help your ability to communicate, but it has actually taken over. We no longer speak with each other – we are always on our phones. If you don’t listen to another person, how can you expect to add to a conversation?  

Are You Present in the Moment? 

Improv teaches participants to always be present in the moment. This lesson is vital for countless phases of business and life. 

Listen at 7:15 where Tracy discusses how important it is to always be in the moment. Whether you are speaking to one person or performing in front of a large crowd, people can always tell if you’re paying attention. There is something in human contact that can identify if someone is fully engaged with you. Without this engagement, it is impossible to build trust and an open and honest relationship. 

The Importance of Listening

Can someone become a better listener? At 11:35, Tracy explains that it is possible, as long as the person understands the reason why listening is so important. During communication training, individuals are put into someone else’s shoes. It’s only when they see what another person experiences that they understand how their actions can have certain effects. This understanding lets the trainee see the value in becoming a better listener.  

Being Vulnerable and Authentic

What is the key to communication? Listen at 19:30 where Tracy discusses the importance of being vulnerable and authentic. People innately know when you are being truthful, and they find comfort in someone who is actually trying to help them. Whether you are trying to close a sale or you are attempting to improve a relationship with a friend, being vulnerable and authentic will get you further. 

Resistance to Change

Millennials get a bad rap in the media. As Tracy explains at 23:15, the criticisms are often undeserved. She says that when it comes to communication training, millennials are less open to change than their baby boomer counterparts are. However, once you break down the barrier and show younger workers that they don’t look “weird” in training, they are more open to change. Once they’re in training, they’re totally into it. 

If you liked my interview with Tracy, you can download more episodes of The Profit Express to help you on the road to success.


Teen group of friends with smartphones at park. Millennials best friends using mobile phones, addicted to technology and social media. Lifestyle and friendship concepts

Selling to Millennials

Selling to Millennials

Selling to Millennials can make you a better sales person.  There I said it.  And I want you to read it as the compliment it is intended to be.  It is a generation that has often been maligned by Boomers and Gen X.  I have to confess to some of that criticism myself.

I think every generation thinks they are better than the generations that follow.  That plus a lack of understanding can attribute to cross-generational jabs.  Now as a sales trainer and coach many of my clients are Boomers and Gen Xers.  These same Boomers and Gen Xers are now encountering more and more Millennials in the workforce and as customers.  According to the Pew Research Center, Millennials became the largest generation in the US Labor Force in 2016.


Improving Communication Skills with Tracy Locke

Improving Communication Skills with Tracy Locke

Communicating with each other. It’s something we all have to do, and it’s something that has a massive impact on your success in business. Ineffective communication can affect leadership, creativity, sales, and connecting with clients. When it comes to improving communication skills, Corporate America has come across an unlikely resource: improv comedy!

My guest today is no stranger to improv. She is comedienne Tracy Locke, the professional warm up comedienne for the Mel Robbins show. Tracy is also the co-owner of Productively Funny, a training company that incorporates improv comedy into corporate training workshops. They work with businesses in need of support with improving communication skills, and they use humor to do it. 

Learning to Love Improv

Being funny was always part of Tracy’s life. It wasn’t until she started her first job out of college that she learned she could make money from her humor.

Listen at 4:40 to hear Tracy’s story. She graduated with a degree in Communications before moving to Denver to be a reporter, where she covered many serious local stories. In between reports, she would make jokes with her coworkers, who told her that she was in the wrong profession. A friend was taking early improv classes with UCB (including some with SNL comedienne Amy Poehler). Once Tracy’s company moved her to New York City, she also began taking the classes, where she quickly fell in love with the practice. 

What is Improv Comedy?
Many people hear “improv” and equate it with standup comedy. At 8:24, Tracy explains the difference between the two styles. Improv isn’t about “being funny” as much as it is about listening and adding to the scene. You can only make your partners look good if you listen. If you’re willing to say yes and then add to what’s happening, it can make a major difference in your life. 

Being in the Moment

Improv is all about being in the moment. The practice makes you slow down and pay attention to what’s happening around you. Listen at 10:35 where Tracy talks about sharing her love of improv with special needs kids. The children she taught had no problem interacting with each other and staying in the moment. 

The Most Common Communication Issues 

What are some of the most common issues that businesses have? At 14:23, Tracy discusses how improving communication skills often comes down to addressing multi-generational workspaces. The advent of technology is something that many do not think about, yet it affects how we interact with each other. Different generations interact in different ways, and it can impact how a company functions. 

Having Fun in Training

How would Tracy approach teaching a phone-dependent individual that his or her actions are disrespectful? At 17:25, Tracy discusses how a typical training goes. In many cases, role reversal is the most effective improv training exercise. Simply switching roles opens eyes on both sides, allowing the two parties to discuss communication issues in a fun and open setting. 

The Challenge of Multiculturalism

Technology and a melting pot society has made it possible for us to work and interact with people from every culture. Listen at 20:45 where Tracy details how different cultures bring a different set of challenges to the communication game. 

An example of these differences is in Asian culture. In many business atmospheres, eye contact and speaking directly to someone is standard. However, these communication practices are considered aggressive in Asian countries. Indian culture has different forms of “yes,” with one meaning “I understand” and another meaning “I comply.” These subtle differences have a huge impact on communication. Productively Funny has several different exercises that address challenges. 

Stay tuned for Part 2 of my interview with Tracy, where we discuss one of the most common problems with communication in our society: we’re all talking over each other!

If you liked my interview with Tracy, download more episodes of The Profit Express to inspire you on your journey to success.


How Can You Manage Millennials?  Part II

How Can You Manage Millennials? Part II

How Can You Manage Millennials?

If you are a manager or owner you have most likely been pulling your hair out trying to deal with Baby Boomers, Gen X and Millennials all working together.  Gen X wants autonomy while Millennials want coaching.  Business now demands that employees are up and running in a month not a year.

Feeling overwhelmed, don’t panic I have help for you.  My guest on The Profit Express is one of today’s most influential voices in workplace trends.  He is Chester Elton and he is a bestselling author who provides real solutions to leaders looking to manage a multi-generational workforce.


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