Transforming the Fan Experience: Jesse Cole

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Major League Baseball is in trouble! Ratings are down, the game isn’t as packed with action as it used to be, and kids aren’t as interested in playing.

If this news is troubling for you, you’re not alone. My guest today has thought about these troubles, and has disrupted the game of baseball on a minor league level. He went from losing his home as a new owner to selling out games, with a little inspiration from PT Barnum and Walt Disney.

Download this week’s episode of The Profit Express to discover how changing up the fan experience can be a homerun for your brand.

My guest this week is the owner of the Savannah Bananas, Jesse Cole. Jesse is leading a revolution in the game of baseball, complete with zero advertising in the stadium and all-inclusive tickets. This week we talk about what we can learn from his take on America’s Pastime, and just what a Banana Nana is.

This week’s episode of The Profit Express is brought to you by Corbett Public Relations, Promoting and Protecting Businesses and Brands for over 30 years.