Coronavirus has dealt small businesses everywhere a gut punch like they have never felt before. States have called for all non-essential businesses to shut down, with no clear timeline in place of when things will reopen. This is easier said than done, as many non-essential businesses are also a part of the supply chain to essential businesses. Surviving as a business owner is more difficult than ever before, but coronavirus has brought with it many lessons for business owners around the world.
The lesson we can all learn is timeless: the importance of relationships.
Social media. Websites. Podcasts. These days, everything is available and consumed in a digital format. It should come as no surprise that customers have gone digital in how they shop. My guest today knows how creating a digital marketing strategy can help you achieve your business goals. She has literally written the book on the importance of a digital strategy. (more…)
Think carefully about the products you purchase or the stores you visit. Chances are, you only buy a certain brand of electronics, or you only frequent a specific coffee shop in your town. Building customer loyalty should be a goal for any business owner. However, you need more than just a great product to turn a customer into a devoted fan. With the right social media engagement practices, you can build a community of loyal fans. (more…)
Alexa. Siri. Cortana. Our voice assistants power our lives. The artificial intelligence technology behind these assistants has led to a societal change not seen since the Industrial Revolution. What is artificial intelligence technology, and is there something dark hidden behind these devices? (more…)
AOL founder Steve Case shares his new book The Third Wave. In our interview Steve talks about the important role of partnerships in the internet’s Third Wave and the largest media merger ever with Time Warner.