Tag: human behavior


Ken White on the Long Island STEM Hub

Ken White on the Long Island STEM Hub

It’s no surprise that every year, people leave Long Island. Studies show that 67% of people between the ages of 18 and 34 plan to leave Long Island in the next 5 years. Is there a way to end this “brain drain” and inspire our youth to invest in Long Island for the long term? (more…)


How Interviewing Can Teach You Winning Sales Techniques

How Interviewing Can Teach You Winning Sales Techniques

Selling is about connecting with your prospect and making him or her feel valued. This idea also carries over in the world of entertainment. Have you ever listened to a radio interview and felt like the host and guest just clicked? This connection is something you should aspire to achieve in sales. Being an interviewer can teach you important sales techniques.  (more…)


Hilary Topper: Crafting a Digital Marketing Plan

Hilary Topper: Crafting a Digital Marketing Plan

Going digital is just another part of any business today. Now more than ever, it is essential to have a digital marketing plan to reach your audience. How do you know who your market is? What’s the best way to approach marketing? (more…)


Creating a Digital Marketing Strategy with Hilary Topper

Creating a Digital Marketing Strategy with Hilary Topper

Social media. Websites. Podcasts. These days, everything is available and consumed in a digital format. It should come as no surprise that customers have gone digital in how they shop. My guest today knows how creating a digital marketing strategy can help you achieve your business goals. She has literally written the book on the importance of a digital strategy. (more…)


Moverz: Bringing STATTfest to Life

Moverz: Bringing STATTfest to Life

“What if?” Is there a worse question to ask? My guests today think so. They have made this mindset their mission, inspiring others to bring their ideas to life. As part of their mission, they hosted the first ever STATTfest to raise funds for those looking to thrive on Long Island. (more…)


Moverz: Building a Support Network

Moverz: Building a Support Network

Do you have an idea for a business, song, or a piece of art? Are you finding it difficult to make it a reality by yourself? Though you may not realize it, you aren’t alone. Each year, countless great ideas are thrown out, simply because the person with the idea had to go it alone. Building a support network is vital, and having people by your side can inspire you to take that first step.  (more…)


Joseph Michelli: Lessons from Airbnb

Joseph Michelli: Lessons from Airbnb

Every aspiring business owner dreams of achieving major success like that of Amazon, Target, and Google. My guest today knows the challenges that go into achieving this success. His newest book profiles Airbnb, a company that went from startup status to a value of more than $38 billion in just over 10 years. Its success is unparalleled, and lessons from Airbnb highlight the importance of building trust, belonging, and meeting customer needs.  (more…)


Joseph Michelli: The Human Touch in Business

Joseph Michelli: The Human Touch in Business

We all want to feel like we belong. Making customers feel like they are part of something is becoming increasingly important in nearly every industry. My guest today knows all about this importance. His newest book profiles Airbnb, a startup that has grown to a $38 billion value in just over 10 years. Its success is unparalleled, and its story offers lessons on the human touch in business that apply to any 21st Century company. (more…)


Starting a Purpose-Led Business: John’s Crazy Socks

Starting a Purpose-Led Business: John’s Crazy Socks

Standing for a cause is more than just the right thing to do. Choosing to run a purpose-led business can lead you to great success. My guests today have turned their cause into a multi-million dollar company. They are Mark and John Cronin, the father-and-son duo behind John’s Crazy Socks. (more…)


John’s Crazy Socks: A Family Business

John’s Crazy Socks: A Family Business

Supporting a great social cause isn’t just the right thing to do – it can make for great business as well. My guests today know this better than anyone. This father-son duo is making waves around the world for their fun products and mission of making the world a better place. They are Mark and John Cronin of John’s Crazy Socks.  (more…)


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