Every aspiring business owner dreams of achieving major success like that of Amazon, Target, and Google. My guest today knows the challenges that go into achieving this success. His newest book profiles Airbnb, a company that went from startup status to a value of more than $38 billion in just over 10 years. Its success is unparalleled, and lessons from Airbnb highlight the importance of building trust, belonging, and meeting customer needs. (more…)
We all want to feel like we belong. Making customers feel like they are part of something is becoming increasingly important in nearly every industry. My guest today knows all about this importance. His newest book profiles Airbnb, a startup that has grown to a $38 billion value in just over 10 years. Its success is unparalleled, and its story offers lessons on the human touch in business that apply to any 21st Century company. (more…)
Standing for a cause is more than just the right thing to do. Choosing to run a purpose-led business can lead you to great success. My guests today have turned their cause into a multi-million dollar company. They are Mark and John Cronin, the father-and-son duo behind John’s Crazy Socks. (more…)
Supporting a great social cause isn’t just the right thing to do – it can make for great business as well. My guests today know this better than anyone. This father-son duo is making waves around the world for their fun products and mission of making the world a better place. They are Mark and John Cronin of John’s Crazy Socks. (more…)
Have the right plan in place. Don’t stray from the norm. Be conventional. It seems like there are rules behind everything that you do in business and in life. But what if we took those rules and turned them inside out? What if you started being true to yourself, instead of to what society expects of you? (more…)
Communicating with each other. It’s something we all have to do, and it’s something that has a massive impact on your success in business. Ineffective communication can affect leadership, creativity, sales, and connecting with clients. When it comes to improving communication skills, Corporate America has come across an unlikely resource: improv comedy!
My guest today is no stranger to improv. She is comedienne Tracy Locke, the professional warm up comedienne for the Mel Robbins show. Tracy is also the co-owner of Productively Funny, a training company that incorporates improv comedy into corporate training workshops. They work with businesses in need of support with improving communication skills, and they use humor to do it.
Learning to Love Improv
Being funny was always part of Tracy’s life. It wasn’t until she started her first job out of college that she learned she could make money from her humor.
Listen at 4:40 to hear Tracy’s story. She graduated with a degree in Communications before moving to Denver to be a reporter, where she covered many serious local stories. In between reports, she would make jokes with her coworkers, who told her that she was in the wrong profession. A friend was taking early improv classes with UCB (including some with SNL comedienne Amy Poehler). Once Tracy’s company moved her to New York City, she also began taking the classes, where she quickly fell in love with the practice.
What is Improv Comedy?
Many people hear “improv” and equate it with standup comedy. At 8:24, Tracy explains the difference between the two styles. Improv isn’t about “being funny” as much as it is about listening and adding to the scene. You can only make your partners look good if you listen. If you’re willing to say yes and then add to what’s happening, it can make a major difference in your life.
Being in the Moment
Improv is all about being in the moment. The practice makes you slow down and pay attention to what’s happening around you. Listen at 10:35 where Tracy talks about sharing her love of improv with special needs kids. The children she taught had no problem interacting with each other and staying in the moment.
The Most Common Communication Issues
What are some of the most common issues that businesses have? At 14:23, Tracy discusses how improving communication skills often comes down to addressing multi-generational workspaces. The advent of technology is something that many do not think about, yet it affects how we interact with each other. Different generations interact in different ways, and it can impact how a company functions.
Having Fun in Training
How would Tracy approach teaching a phone-dependent individual that his or her actions are disrespectful? At 17:25, Tracy discusses how a typical training goes. In many cases, role reversal is the most effective improv training exercise. Simply switching roles opens eyes on both sides, allowing the two parties to discuss communication issues in a fun and open setting.
The Challenge of Multiculturalism
Technology and a melting pot society has made it possible for us to work and interact with people from every culture. Listen at 20:45 where Tracy details how different cultures bring a different set of challenges to the communication game.
An example of these differences is in Asian culture. In many business atmospheres, eye contact and speaking directly to someone is standard. However, these communication practices are considered aggressive in Asian countries. Indian culture has different forms of “yes,” with one meaning “I understand” and another meaning “I comply.” These subtle differences have a huge impact on communication. Productively Funny has several different exercises that address challenges.
Stay tuned for Part 2 of my interview with Tracy, where we discuss one of the most common problems with communication in our society: we’re all talking over each other!
If you liked my interview with Tracy, download more episodes of The Profit Express to inspire you on your journey to success.
Lost deals, rejections, and denied bank loans. You face the potential for many failures each day. Knowing how to test your limits will help you adopt the right mindset to be prepared for these failures. You will also identify potential boundaries that can hold you back from success. My guest today has built his life around practicing this mindset. His story will motivate you to go beyond what you ever thought possible. (more…)
Are you realizing your full potential in business and in life? Are you afraid of certain challenges holding you back from what you want to accomplish? My guest today will show you just how easy it can be to reach your potential and hit your goals. To him, when you achieve a positive mindset, you will be prepared for every challenge that comes your way. (more…)
Alexa. Siri. Cortana. Our voice assistants power our lives. The artificial intelligence technology behind these assistants has led to a societal change not seen since the Industrial Revolution. What is artificial intelligence technology, and is there something dark hidden behind these devices? (more…)