Social media. Websites. Podcasts. These days, everything is available and consumed in a digital format. It should come as no surprise that customers have gone digital in how they shop. My guest today knows how creating a digital marketing strategy can help you achieve your business goals. She has literally written the book on the importance of a digital strategy. (more…)
Gillette Commercial Controversy
The Gillette Commercial Controversy was the hot topic of my interview with Hilary Topper. Hilary is the founder of HJMT Public Relations Inc. and in addition to getting her clients major media placements and social awareness she is an author, blogger, and podcaster.
What Gillette Can Teach You is a very powerful message on how to get attention for your brand. The Gillette ad entitled, “The Best Men Can Be” went viral and as of the writing of this post had over 28 million views on YouTube. This ad raises a number of important issues worth considering. As the owner or manager of a brand this is a conversation worthy of your time.
Making Your Personality Your Brand
Making Your Personality Your Brand can be a great way to connect with prospects based on personal interests. Let’s face it – we like to do business with people we like! Making Your Personality Your Brand can be a great way to connect!
On this episode of The Profit Express I am discussing how Making Your Personality Your Brand can help you get positive attention for you and your company. My guest is Hilary Topper, who is the founder of HJMT Public Relations Inc. and also an author, blogger, and pod-caster.