Social media. Websites. Podcasts. These days, everything is available and consumed in a digital format. It should come as no surprise that customers have gone digital in how they shop. My guest today knows how creating a digital marketing strategy can help you achieve your business goals. She has literally written the book on the importance of a digital strategy. (more…)
Supporting a great social cause isn’t just the right thing to do – it can make for great business as well. My guests today know this better than anyone. This father-son duo is making waves around the world for their fun products and mission of making the world a better place. They are Mark and John Cronin of John’s Crazy Socks. (more…)
When most people think of a “rebel,” they picture a troublemaker. The truth is, rebels are often the ones who enact change in society. Being a rebel isn’t something that should be discouraged, but instead should be celebrated.
My guest today is inspired by being a rebel. She is Sunny Bonnell, co-founder of The Motto Agency, a creative marketing agency with business partner Ashleigh Hansberger. Sunny is also the co-author of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. Her book details how important it is to be true to yourself both in work and life. It also addresses seven “bad” traits (Rebellious, Audacious, Obsessed, Hot-Blooded, Weird, Hypnotic, Emotional) and how to use them to your benefit.
Sunny’s Favorite Rebels
Who are some of Sunny’s favorite rebels? Listen at 2:00 where she speaks about inspiring people like Emma Gonzalez and Rosa Parks. These two women made just one decision to speak up. To Sunny, that showcases what it means to be a rebel.
We have all faced some form of rejection in our lives. Whether you were turned down for a date, or you couldn’t close that sale, being able to handle rejection is important. My guest today had the right mindset, which was the key to success after rejection. Her story will show you how constantly hearing a “no” can set you up for a “yes.” (more…)
Rejection is just a part of life. From aspiring entrepreneurs to sales professionals and everyone in between, we all have to hear the word “no.” How can you continue on without letting rejection crush your dreams? My guest today is here to tell a story of how a rejection letter paved the way for a successful career. Her story is a unique one, and can help you learn how to handle rejection in business and in life. (more…)
In today’s world, you need more than a great product to have a successful business. However, it can be confusing for many business owners to connect with customers. How can you build customer loyalty with limited marketing resources? The answer may be easier than you think. (more…)
Think carefully about the products you purchase or the stores you visit. Chances are, you only buy a certain brand of electronics, or you only frequent a specific coffee shop in your town. Building customer loyalty should be a goal for any business owner. However, you need more than just a great product to turn a customer into a devoted fan. With the right social media engagement practices, you can build a community of loyal fans. (more…)
Launching a Business
If you are like many people, you dream of working as your own boss. Launching a business takes more than just a great product or service. You need the passion and determination needed to succeed.
During today’s interview, I speak with Brow Boost founder Tania A Speaks. Tania has been featured in Time, Forbes, and Black Enterprise magazines. At the age of just 17, this Hofstra freshman has already won numerous business pitch contests. She is currently majoring in entrepreneurship, and her story is an inspiring one. (more…)
Gillette Commercial Controversy
The Gillette Commercial Controversy was the hot topic of my interview with Hilary Topper. Hilary is the founder of HJMT Public Relations Inc. and in addition to getting her clients major media placements and social awareness she is an author, blogger, and podcaster.
What Gillette Can Teach You is a very powerful message on how to get attention for your brand. The Gillette ad entitled, “The Best Men Can Be” went viral and as of the writing of this post had over 28 million views on YouTube. This ad raises a number of important issues worth considering. As the owner or manager of a brand this is a conversation worthy of your time.
Making Your Personality Your Brand
Making Your Personality Your Brand can be a great way to connect with prospects based on personal interests. Let’s face it – we like to do business with people we like! Making Your Personality Your Brand can be a great way to connect!
On this episode of The Profit Express I am discussing how Making Your Personality Your Brand can help you get positive attention for you and your company. My guest is Hilary Topper, who is the founder of HJMT Public Relations Inc. and also an author, blogger, and pod-caster.