by Tim Healy
Navy SEAL Hails Jewish Business Owner a Hero!
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This week on The Profit Express, I sit down with Don Mann. Don is a bestselling author, small business owner, and former member of the Navy SEAL Team Six. Don shares his perspective on the story of Aaron Dahan, Jewish business owner of Caffé Aronne in NYC whose employees quit because of his support of Israel. (more…)
by Tim Healy
How Did Bud Light Get it so WRONG?
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Bill Corbett is a PR expert and the owner of Corbett Public Relations. He is also a crisis management expert who specializes in helping businesses through big PR blunders. Bill is here to chat about how to protect your brand in the face of a crisis. (more…)
by Tim Healy
How Can You Get Your Book to Sell?
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Hilary Topper is a blogger, podcaster, and three-time author. With her writing background, she is all too familiar with the difficult facts surrounding the publishing industry: the average book will sell less than 300 copies in its lifetime, you have less than a 1% chance of getting your book even on a retail shelf, and authors cannot rely on their publishers for promotion. Hilary is one of many authors who has taken on promoting her books through book tours. She is here to chat about how she’s marketed her latest book, From Couch Potato to Endurance Athlete, and why you need to take promoting into your own hands. (more…)
by Tim Healy
How Can You Build Your Business with Social Media?
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The Cake Don, Don Donneruno, is known for his delicious and eye-catching cakes and cupcakes. While his Huntington-based business hasn’t been around as long as others on Long Island, Don has quickly grown in popularity, becoming the go-to baker, largely due to social media. (more…)
by Tim Healy
Can I Have Your Attention, Please?
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1.5 billion websites. Countless hours of video on YouTube. Do the tidal waves of content out there have you feeling overwhelmed and not sure how to make your business stand out against competition around the world? You’re not alone! Fortunately, my guest today is here to help. He is here to guide you on how you can find your tribe and cut through the other noise to reach them. (more…)
by Tim Healy
Did Bud Light Get it Wrong?
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There comes a time for any brand to try to appeal to a new customer demographic. But what happens when you alienate your core customers? My guest today is no stranger to navigating the complex world of public relations, and he has his thoughts on the recent Budweiser-Dylan Mulvaney partnership. (more…)
by Tim Healy
Want to Create Viral Content?
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Promoting your brand in the world of social media means creating fun content that leaves your fans wanting more. But when you own your own business, it’s not easy to find the time to embrace social media. My guest today is here to discuss how he creates fun and entertaining viral content content without the need for expensive and complicated equipment. (more…)
by Tim Healy
Perception is Reality
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How do customers really feel about your business? No matter what your business or service is, how your customers perceive you is essential to your success. Whether your goal is to offer a relaxing or luxurious atmosphere, it’s important you remember that perception is reality. (more…)
by Tim Healy
From the Couch to the Starting Line: Hilary Topper
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Get set, go! It takes a lot to make a big change in your lifestyle. But taking that first step can transform your life in ways you never thought possible. My guest this week is a self-proclaimed couch potato who is here to share her journey from the couch to the finish line. (more…)
by Tim Healy
Living for the Vines: Stephen Scarnato
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You never know where you will find your passion in life. For my guest this week, he found it in a wine making kit when he was a teenager. He has since taken that passion and turned it into a lucrative business here on Long Island. My guest this week is here to give you the hope and confidence to pursue your dreams, no matter how out there they may seem. (more…)