Tag: branding


Building Customer Loyalty: Rob Cressy of Bacon Sports

Building Customer Loyalty: Rob Cressy of Bacon Sports

Think carefully about the products you purchase or the stores you visit. Chances are, you only buy a certain brand of electronics, or you only frequent a specific coffee shop in your town. Building customer loyalty should be a goal for any business owner. However, you need more than just a great product to turn a customer into a devoted fan. With the right social media engagement practices, you can build a community of loyal fans.  (more…)


What Can Gillette Teach You

Gillette Commercial Controversy

Gillette Commercial Controversy

The Gillette Commercial Controversy was the hot topic of my interview with Hilary Topper.  Hilary is the founder of HJMT Public Relations Inc. and in addition to getting her clients major media placements and social awareness she is an author, blogger, and podcaster.

What Gillette Can Teach You is a very powerful message on how to get attention for your brand.  The Gillette ad entitled, “The Best Men Can Be” went viral and as of the writing of this post had over 28 million views on YouTube.  This ad raises a number of important issues worth considering.  As the owner or manager of a brand this is a conversation worthy of your time.

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Reinventing Your Brand Part II

Reinventing Your Brand Part II

Reinventing Your Brand

If you are on the lookout for new ways to reinvent your brand and you want to learn more about influencer marketing and Social Media – then you are in luck because today’s guest has done it all.

He is Cliff Morgan – founder of Gamma Labs and G Fuel energy drinks for the online gaming market!  Cliff will share his secrets to success with you.

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Bill Corbett – Branding for the Future

Bill Corbett – Branding for the Future

Bill Corbett shares marketing and branding trends to help small business owners increase sales.  Bill talks about the use of video, content, and blogs as greats ways to build your brand.  Bill and I also discussed how the use of books, podcasts and video can give you a competitive leg up on your competition.