Since the start of the coronavirus pandemic, the world as we know it has been turned on its head. The business world has not been immune to these changes, and a “new sales normal” has resulted. For those dreaming of a return to how things were before COVID-19, my guest today has some bad news for you. (more…)
Think about all the forms of entertainment you enjoy each day. If you are like 32% of Americans, podcasting is one of those forms. Today there are more than 750,000 active podcasts, with topics ranging from politics to business and everything in between. Starting a podcast is a goal of many, and it has tremendous business potential. (more…)
Social media. Websites. Podcasts. These days, everything is available and consumed in a digital format. It should come as no surprise that customers have gone digital in how they shop. My guest today knows how creating a digital marketing strategy can help you achieve your business goals. She has literally written the book on the importance of a digital strategy. (more…)
Business owners dream of achieving overnight success. While we all want fast growth, most of us take a little longer to reach our goals. My guest today is one of the few who has seen massive success in his company in a short amount of time. His lessons in business perseverance will inspire you to try something different with your business. (more…)
Standing for a cause is more than just the right thing to do. Choosing to run a purpose-led business can lead you to great success. My guests today have turned their cause into a multi-million dollar company. They are Mark and John Cronin, the father-and-son duo behind John’s Crazy Socks. (more…)
Supporting a great social cause isn’t just the right thing to do – it can make for great business as well. My guests today know this better than anyone. This father-son duo is making waves around the world for their fun products and mission of making the world a better place. They are Mark and John Cronin of John’s Crazy Socks. (more…)
When most people think of a “rebel,” they picture a troublemaker. The truth is, rebels are often the ones who enact change in society. Being a rebel isn’t something that should be discouraged, but instead should be celebrated.
My guest today is inspired by being a rebel. She is Sunny Bonnell, co-founder of The Motto Agency, a creative marketing agency with business partner Ashleigh Hansberger. Sunny is also the co-author of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. Her book details how important it is to be true to yourself both in work and life. It also addresses seven “bad” traits (Rebellious, Audacious, Obsessed, Hot-Blooded, Weird, Hypnotic, Emotional) and how to use them to your benefit.
Sunny’s Favorite Rebels
Who are some of Sunny’s favorite rebels? Listen at 2:00 where she speaks about inspiring people like Emma Gonzalez and Rosa Parks. These two women made just one decision to speak up. To Sunny, that showcases what it means to be a rebel.
Have the right plan in place. Don’t stray from the norm. Be conventional. It seems like there are rules behind everything that you do in business and in life. But what if we took those rules and turned them inside out? What if you started being true to yourself, instead of to what society expects of you? (more…)