Tag: branding


James Dowd: Lessons in Business Perseverance

James Dowd: Lessons in Business Perseverance

Business owners dream of achieving overnight success. While we all want fast growth, most of us take a little longer to reach our goals. My guest today is one of the few who has seen massive success in his company in a short amount of time. His lessons in business perseverance will inspire you to try something different with your business. (more…)


Starting a Purpose-Led Business: John’s Crazy Socks

Starting a Purpose-Led Business: John’s Crazy Socks

Standing for a cause is more than just the right thing to do. Choosing to run a purpose-led business can lead you to great success. My guests today have turned their cause into a multi-million dollar company. They are Mark and John Cronin, the father-and-son duo behind John’s Crazy Socks. (more…)


John’s Crazy Socks: A Family Business

John’s Crazy Socks: A Family Business

Supporting a great social cause isn’t just the right thing to do – it can make for great business as well. My guests today know this better than anyone. This father-son duo is making waves around the world for their fun products and mission of making the world a better place. They are Mark and John Cronin of John’s Crazy Socks.  (more…)


Sunny Bonnell: Being a Rebel

Sunny Bonnell: Being a Rebel

When most people think of a “rebel,” they picture a troublemaker. The truth is, rebels are often the ones who enact change in society. Being a rebel isn’t something that should be discouraged, but instead should be celebrated.  

My guest today is inspired by being a rebel. She is Sunny Bonnell, co-founder of The Motto Agency, a creative marketing agency with business partner Ashleigh Hansberger. Sunny is also the co-author of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. Her book details how important it is to be true to yourself both in work and life. It also addresses seven “bad” traits (Rebellious, Audacious, Obsessed, Hot-Blooded, Weird, Hypnotic, Emotional) and how to use them to your benefit. 

Sunny’s Favorite Rebels 

Who are some of Sunny’s favorite rebels? Listen at 2:00 where she speaks about inspiring people like Emma Gonzalez and Rosa Parks. These two women made just one decision to speak up. To Sunny, that showcases what it means to be a rebel.  

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Being True to Yourself with Sunny Bonnell

Being True to Yourself with Sunny Bonnell

Have the right plan in place. Don’t stray from the norm. Be conventional. It seems like there are rules behind everything that you do in business and in life. But what if we took those rules and turned them inside out? What if you started being true to yourself, instead of to what society expects of you? (more…)


Improving Communication Skills with Tracy Locke

Improving Communication Skills with Tracy Locke

Communicating with each other. It’s something we all have to do, and it’s something that has a massive impact on your success in business. Ineffective communication can affect leadership, creativity, sales, and connecting with clients. When it comes to improving communication skills, Corporate America has come across an unlikely resource: improv comedy!

My guest today is no stranger to improv. She is comedienne Tracy Locke, the professional warm up comedienne for the Mel Robbins show. Tracy is also the co-owner of Productively Funny, a training company that incorporates improv comedy into corporate training workshops. They work with businesses in need of support with improving communication skills, and they use humor to do it. 

Learning to Love Improv

Being funny was always part of Tracy’s life. It wasn’t until she started her first job out of college that she learned she could make money from her humor.

Listen at 4:40 to hear Tracy’s story. She graduated with a degree in Communications before moving to Denver to be a reporter, where she covered many serious local stories. In between reports, she would make jokes with her coworkers, who told her that she was in the wrong profession. A friend was taking early improv classes with UCB (including some with SNL comedienne Amy Poehler). Once Tracy’s company moved her to New York City, she also began taking the classes, where she quickly fell in love with the practice. 

What is Improv Comedy?
Many people hear “improv” and equate it with standup comedy. At 8:24, Tracy explains the difference between the two styles. Improv isn’t about “being funny” as much as it is about listening and adding to the scene. You can only make your partners look good if you listen. If you’re willing to say yes and then add to what’s happening, it can make a major difference in your life. 

Being in the Moment

Improv is all about being in the moment. The practice makes you slow down and pay attention to what’s happening around you. Listen at 10:35 where Tracy talks about sharing her love of improv with special needs kids. The children she taught had no problem interacting with each other and staying in the moment. 

The Most Common Communication Issues 

What are some of the most common issues that businesses have? At 14:23, Tracy discusses how improving communication skills often comes down to addressing multi-generational workspaces. The advent of technology is something that many do not think about, yet it affects how we interact with each other. Different generations interact in different ways, and it can impact how a company functions. 

Having Fun in Training

How would Tracy approach teaching a phone-dependent individual that his or her actions are disrespectful? At 17:25, Tracy discusses how a typical training goes. In many cases, role reversal is the most effective improv training exercise. Simply switching roles opens eyes on both sides, allowing the two parties to discuss communication issues in a fun and open setting. 

The Challenge of Multiculturalism

Technology and a melting pot society has made it possible for us to work and interact with people from every culture. Listen at 20:45 where Tracy details how different cultures bring a different set of challenges to the communication game. 

An example of these differences is in Asian culture. In many business atmospheres, eye contact and speaking directly to someone is standard. However, these communication practices are considered aggressive in Asian countries. Indian culture has different forms of “yes,” with one meaning “I understand” and another meaning “I comply.” These subtle differences have a huge impact on communication. Productively Funny has several different exercises that address challenges. 

Stay tuned for Part 2 of my interview with Tracy, where we discuss one of the most common problems with communication in our society: we’re all talking over each other!

If you liked my interview with Tracy, download more episodes of The Profit Express to inspire you on your journey to success.

 


Jeannie Moon: Success After Rejection

Jeannie Moon: Success After Rejection

We have all faced some form of rejection in our lives. Whether you were turned down for a date, or you couldn’t close that sale, being able to handle rejection is important. My guest today had the right mindset, which was the key to success after rejection. Her story will show you how constantly hearing a “no” can set you up for a “yes.” (more…)


Building Customer Loyalty: Rob Cressy of Bacon Sports

Building Customer Loyalty: Rob Cressy of Bacon Sports

Think carefully about the products you purchase or the stores you visit. Chances are, you only buy a certain brand of electronics, or you only frequent a specific coffee shop in your town. Building customer loyalty should be a goal for any business owner. However, you need more than just a great product to turn a customer into a devoted fan. With the right social media engagement practices, you can build a community of loyal fans.  (more…)


What Can Gillette Teach You

Gillette Commercial Controversy

Gillette Commercial Controversy

The Gillette Commercial Controversy was the hot topic of my interview with Hilary Topper.  Hilary is the founder of HJMT Public Relations Inc. and in addition to getting her clients major media placements and social awareness she is an author, blogger, and podcaster.

What Gillette Can Teach You is a very powerful message on how to get attention for your brand.  The Gillette ad entitled, “The Best Men Can Be” went viral and as of the writing of this post had over 28 million views on YouTube.  This ad raises a number of important issues worth considering.  As the owner or manager of a brand this is a conversation worthy of your time.

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Reinventing Your Brand Part II

Reinventing Your Brand Part II

Reinventing Your Brand

If you are on the lookout for new ways to reinvent your brand and you want to learn more about influencer marketing and Social Media – then you are in luck because today’s guest has done it all.

He is Cliff Morgan – founder of Gamma Labs and G Fuel energy drinks for the online gaming market!  Cliff will share his secrets to success with you.

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