Tag: branding


Can I Have Your Attention, Please?

Can I Have Your Attention, Please?

1.5 billion websites. Countless hours of video on YouTube. Do the tidal waves of content out there have you feeling overwhelmed and not sure how to make your business stand out against competition around the world? You’re not alone! Fortunately, my guest today is here to help. He is here to guide you on how you can find your tribe and cut through the other noise to reach them. (more…)


Did Bud Light Get it Wrong?

Did Bud Light Get it Wrong?

There comes a time for any brand to try to appeal to a new customer demographic. But what happens when you alienate your core customers? My guest today is no stranger to navigating the complex world of public relations, and he has his thoughts on the recent Budweiser-Dylan Mulvaney partnership. (more…)


Want to Create Viral Content?

Want to Create Viral Content?

Promoting your brand in the world of social media means creating fun content that leaves your fans wanting more. But when you own your own business, it’s not easy to find the time to embrace social media. My guest today is here to discuss how he creates fun and entertaining viral content content without the need for expensive and complicated equipment. (more…)


From the Couch to the Starting Line: Hilary Topper

From the Couch to the Starting Line: Hilary Topper

Get set, go! It takes a lot to make a big change in your lifestyle. But taking that first step can transform your life in ways you never thought possible. My guest this week is a self-proclaimed couch potato who is here to share her journey from the couch to the finish line. (more…)


Living for the Vines: Stephen Scarnato

Living for the Vines: Stephen Scarnato

You never know where you will find your passion in life. For my guest this week, he found it in a wine making kit when he was a teenager. He has since taken that passion and turned it into a lucrative business here on Long Island. My guest this week is here to give you the hope and confidence to pursue your dreams, no matter how out there they may seem. (more…)


Optimizing LinkedIn for Your Business: Beth Granger

Optimizing LinkedIn for Your Business: Beth Granger

Love it or hate it, social media is a must for any business owner. Of all social media, LinkedIn is the best option for building your business and forming relationships…if you do it the right way. My guest this week is here to show you the best ways to put LinkedIn to work for you. (more…)


Made in America: Sara Irvani

Made in America: Sara Irvani

When your grandfather risked it all to come to America in the 80’s to start a shoe manufacturing company, you have the beginnings of a great story.   It is the story of a company that would make their products in America, pay women equal wages and create eco-friendly products. It is a story now being told by the 3rd generation CEO – his granddaughter. (more…)


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