There comes a time for any brand to try to appeal to a new customer demographic. But what happens when you alienate your core customers? My guest today is no stranger to navigating the complex world of public relations, and he has his thoughts on the recent Budweiser-Dylan Mulvaney partnership. (more…)
As we enter what will hopefully be the end of the COVID-19 pandemic, workers have started to go back to the office, and face-to-face meetings have resumed. For many, however, video conferencing remains the best option. Experts believe the future of meetings is a hybrid between in-person sessions and video conferences. How can you best utilize video for your business? (more…)
Bill Corbett shares marketing and branding trends to help small business owners increase sales. Bill talks about the use of video, content, and blogs as greats ways to build your brand. Bill and I also discussed how the use of books, podcasts and video can give you a competitive leg up on your competition.