Tag: marketing


From the Trailer Park to the Boardroom

From the Trailer Park to the Boardroom

“Take a chance” is advice we hear all the time. Whether you have a great idea for a business or you want to pitch for funding, taking a chance is the most important step on your journey. My guest today took a chance, and it took him from the trailer park to working with top brands. (more…)


Improv Comic Takes on Bad Customer Service

Improv Comic Takes on Bad Customer Service

As businesses become more automated, it’s starting to seem like good customer service is a thing of the past. But it doesn’t have to be this way. My guest today knows the art of listening, and he is here to discuss how practicing improv comedy can make you better at customer service. (more…)


Navy SEAL Hails Jewish Business Owner a Hero!

Navy SEAL Hails Jewish Business Owner a Hero!

This week on The Profit Express, I sit down with Don Mann. Don is a bestselling author, small business owner, and former member of the Navy SEAL Team Six. Don shares his perspective on the story of Aaron Dahan, Jewish business owner of Caffé Aronne in NYC whose employees quit because of his support of Israel.  (more…)


Can Local Coffee Shops Compete with Starbucks?

Can Local Coffee Shops Compete with Starbucks?

Coffee is a beverage that is near and dear to the heart of many, including me. Some of my earliest dates with my wife were at a local coffee shop here on Long Island. But that shop, like so many local coffee shops, has long since closed. My guests this week are here to chat about the challenges behind opening a coffee shop, and how you can compete with the Dunkins and Starbucks of the world. (more…)


How Can You Get Your Book to Sell?

How Can You Get Your Book to Sell?

Hilary Topper is a blogger, podcaster, and three-time author. With her writing background, she is all too familiar with the difficult facts surrounding the publishing industry: the average book will sell less than 300 copies in its lifetime, you have less than a 1% chance of getting your book even on a retail shelf, and authors cannot rely on their publishers for promotion. Hilary is one of many authors who has taken on promoting her books through book tours. She is here to chat about how she’s marketed her latest book, From Couch Potato to Endurance Athlete, and why you need to take promoting into your own hands. (more…)


Can You Handle Being an Entrepreneur?

Can You Handle Being an Entrepreneur?

Robert Esposito started his company just as a way to do a favor for his mom. He was bitten by the entrepreneur bug and invested in creating a business. Now, 15 years later, Relocator Services, Inc. is a multi-million-dollar business operating in several states and staffing more than 60 employees. But the road to success has been anything but easy. (more…)


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