Think carefully about the products you purchase or the stores you visit. Chances are, you only buy a certain brand of electronics, or you only frequent a specific coffee shop in your town. Building customer loyalty should be a goal for any business owner. However, you need more than just a great product to turn a customer into a devoted fan. With the right social media engagement practices, you can build a community of loyal fans. (more…)
Voice assistants and related technologies have made our lives easier. While artificial intelligence can simplify every task, this technology also offers priceless benefits on the other side. For those looking to market their products and services, AI makes it possible to target a specific type of customer. (more…)
Alexa. Siri. Cortana. Our voice assistants power our lives. The artificial intelligence technology behind these assistants has led to a societal change not seen since the Industrial Revolution. What is artificial intelligence technology, and is there something dark hidden behind these devices? (more…)
Bill Corbett shares marketing and branding trends to help small business owners increase sales. Bill talks about the use of video, content, and blogs as greats ways to build your brand. Bill and I also discussed how the use of books, podcasts and video can give you a competitive leg up on your competition.