Tag: marketing


Hilary Topper: Creating Your Social Media Strategy

Hilary Topper: Creating Your Social Media Strategy

Facebook. Instagram. LinkedIn. TikTok. Today, it seems like there’s an endless number of social media to join. We follow friends, entertainers, and companies, trying to make our pages stand out from the rest. But how do you set yourself apart from competing businesses? My guest today knows how important it is to have the right social media strategy in place. (more…)


Building an Online Community: Alyssa Guidice of Dine-LI

Building an Online Community: Alyssa Guidice of Dine-LI

Whether you use a laptop, cellphone, or tablet, you always connect with others online. While social media continues to grow, many people have begun to search for more of a community than they can find on their feeds.

My guest today knows a lot about building an online community – her Facebook group, Dine-LI, has nearly 27,000 members. She is Alyssa Guidice, and she is here to talk about how she has achieved these numbers, all with $0 for a marketing budget. (more…)


COVID Customer Service: Randi Busse

COVID Customer Service: Randi Busse

As businesses around the country struggle, taking care of your customers is more important than ever before. Does your existing customer service model still deliver the level of service that it did before the pandemic? My guest today is here to discuss the importance of examining your plans to meet the unique challenges we are all experiencing during COVID-19. (more…)


The New Sales Normal: Jeffrey Gitomer

The New Sales Normal: Jeffrey Gitomer

Since the start of the coronavirus pandemic, the world as we know it has been turned on its head. The business world has not been immune to these changes, and a “new sales normal” has resulted. For those dreaming of a return to how things were before COVID-19, my guest today has some bad news for you. (more…)


Lessons for Business Owners during Coronavirus 

Lessons for Business Owners during Coronavirus 

Coronavirus has dealt small businesses everywhere a gut punch like they have never felt before. States have called for all non-essential businesses to shut down, with no clear timeline in place of when things will reopen. This is easier said than done, as many non-essential businesses are also a part of the supply chain to essential businesses. Surviving as a business owner is more difficult than ever before, but coronavirus has brought with it many lessons for business owners around the world. 

The lesson we can all learn is timeless: the importance of relationships.  

(more…)


Starting a Podcast with Ian Scotto

Starting a Podcast with Ian Scotto

Think about all the forms of entertainment you enjoy each day.  If you are like 32% of Americans, podcasting is one of those forms. Today there are more than 750,000 active podcasts, with topics ranging from politics to business and everything in between. Starting a podcast is a goal of many, and it has tremendous business potential. (more…)


Page 1 of 3123