Are you listening?  Can you hear me?

You Aren’t Selling a Product – You are Selling a Reaction!

If you have seen Spike TV’s hit show Bar Rescue you are probably a fan of the larger than life hard hitting star of the show Jon Taffer.  I recently interviewed him on my show The Profit Express (88.7 FM WRHU) and I want to share with you Jon’s take on what you and I are really selling on a daily basis!

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