Did Bud Light Get it Wrong?
by Tim Healy
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There comes a time for any brand to try to appeal to a new customer demographic. But what happens when you alienate your core customers? My guest today is no stranger to navigating the complex world of public relations, and he has his thoughts on the recent Budweiser-Dylan Mulvaney partnership.
This week on The Profit Express I sit down with Bill Corbett. Bill is a PR expert and is the owner of Corbett Public Relations. He is here to chat about the recent Anheuser-Busch controversy, the lessons learned, and how your business can choose the right social causes to support.
Download this week’s episode of The Profit Express to hear Bill’s takes on the good, the bad, and the ugly of company spokespeople, and whether Budweiser will rebound from the social media uproar.
This week’s episode of The Profit Express is brought to you by Corbett Public Relations, Promoting and Protecting Businesses and Brands for over 30 years.
Download more episodes of The Profit Express: https://healysolutions.com/podcasts/
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