Jon Taffer Shares How to Succeed in a Post-Pandemic Society
by Tim Healy
Running a successful eatery is difficult on any normal day. Add in a global pandemic and more than a year of restrictions, and winning the battle for business can seem like an impossible task. My guest today is no stranger to taking care of the hardworking owners of the bar and restaurant industry, even if his advice is often a bit harsh.
Download this week’s Profit Express for my exclusive interview with Jon Taffer, a veteran of nearly 40 years in the hospitality industry. Jon is the host of Bar Rescue, whose 8th season premiered last month and just hit 200 episodes. He is here to give you the shot in the arm you need to stop using COVID as an excuse for your business struggles, and to get you to start thinking of the opportunities in front of you.
This week’s episode of The Profit Express is brought to you by Corbett Public Relations, Promoting and Protecting Businesses and Brands for over 30 years.
This Season on Bar Rescue…
During the COVID-19 pandemic, countless bar and restaurant owners lost their businesses. While we often discuss the financial impact of these closures, we don’t spend enough time covering the people left behind.
Listen at 3:05 as Jon touches on just how emotional it was to film season 8 of Bar Rescue. This was the first time he got to see firsthand how devastating the economic impact of the pandemic has been.
The Importance of Trust
Think back to the time before COVID-19. How often did you go to your favorite bar or restaurant, despite knowing it probably wasn’t the cleanest place in town?
At 6:25, Jon discusses how that mindset will change in a post-pandemic bar and restaurant industry. Trust has shot to the top of product favor for customers. As business owners, we have to behave differently in order to get our customers to come back.
Ditch the COVID Excuse
After 200 episodes of Bar Rescue, Jon has seen and heard every excuse in the book from failing business owners. At 10:15, he explains how excuses are the common denominator among every episode. Excuses hold you back from trying to make a real change.
All businesses exist by selling products and services, right? Listen at 15:20 as Jon discusses how this couldn’t be further from the truth. You don’t sell products, you sell reactions. While the future of the bar and restaurant industry is up in the air, Jon is determined to not let technology take away the reactions and experiences that customers have come to love.
Seize the Opportunity
Jon is a veteran of the bar and restaurant industry. At 22:35, he explains why this moment is the biggest opportunity he has ever seen for those in the industry. The opportunity is there – are you going to seize it, or are you going to continue to make excuses?