Making the Most of Video Conferencing

Making the Most of Video Conferencing

As we enter what will hopefully be the end of the COVID-19 pandemic, workers have started to go back to the office, and face-to-face meetings have resumed. For many, however, video conferencing remains the best option. Experts believe the future of meetings is a hybrid between in-person sessions and video conferences. How can you best utilize video for your business?

My guest today has long been a fan of using video conferencing in business, even before the pandemic hit. He is Bill Corbett, owner of Corbett PR. He is here today to discuss how business owners can make the most of video.

Download The Profit Express to learn how to use video conferencing for your meetings, livestreams, and daily one-on-ones with employees. Bill discusses how you can set yourself up for success, and how you can ensure you send the right message to whoever you are speaking with.

This week’s episode of The Profit Express is brought to you by Corbett Public Relations, Promoting and Protecting Businesses and Brands for over 30 years.

The Big Mistakes

It seemed like overnight, we all transitioned into using video for everything from meetings to conferences. Unfortunately, that transition wasn’t smooth for everyone. Listen at 6:23 as Bill talks about some of the biggest Zoom blunders he’s seen or heard about – one untimely bathroom break included

Avoid Blacking Out

The point of video is to appear on video. So why are so many of us having conversations with blacked-out screens? At 12:20, Bill discusses how detrimental it can be to leave your camera off during a meeting. Your boss, coworkers, or prospects need to see you and know you are engaged in order to have a successful meeting.

Video Dos and Don’ts

If you are hosting video calls from your home, you likely have some of your favorite possessions behind you. But are all of your belongings right for the camera? Listen at 15:15 to hear Bill’s thoughts on creating the perfect backdrop, including the good, the bad, and the ugly of props.

Joining the Video Craze

Video has become a completely dominant mode for marketing ourselves. Can a small business owner choose to not be part of it? At 19:11, Bill says that this is just not realistic. If you are shy and don’t want to be on camera, let someone or something else be the face of your company. Take a public speaking class to improve how you speak. Whatever it takes, you must improve your oral communication skills to succeed.

Rules of Engagement

We’ve all sat in long, drawn-out meetings that amount to nothing. The key to using video effectively is to engage your audience the right way. Whether you create an agenda ahead of time or set up rules for the meeting, taking those extra steps can make your video sessions run much smoother. At 23:50, Bill goes through some of his big rules for engaging the audience.

Prepare and Practice

You know your own faults better than anyone else does. If you are the type of person who sweats easily and gets nervous, it is on you to prepare and practice for success. Whether you need to turn up your air conditioner or invest in a slightly more expensive camera, take whatever steps you need to. Listen at 33:10 as Bill speaks about how important it is to look and sound your best when on video.

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