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How Can You Get Your Book to Sell?

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Hilary Topper is a blogger, podcaster, and three-time author. With her writing background, she is all too familiar with the difficult facts surrounding the publishing industry: the average book will sell less than 300 copies in its lifetime, you have less than a 1% chance of getting your book even on a retail shelf, and authors cannot rely on their publishers for promotion. Hilary is one of many authors who has taken on promoting her books through book tours. She is here to chat about how she’s marketed her latest book, From Couch Potato to Endurance Athlete, and why you need to take promoting into your own hands. (more…)