by Tim Healy
How Can You Get Your Book to Sell?
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Hilary Topper is a blogger, podcaster, and three-time author. With her writing background, she is all too familiar with the difficult facts surrounding the publishing industry: the average book will sell less than 300 copies in its lifetime, you have less than a 1% chance of getting your book even on a retail shelf, and authors cannot rely on their publishers for promotion. Hilary is one of many authors who has taken on promoting her books through book tours. She is here to chat about how she’s marketed her latest book, From Couch Potato to Endurance Athlete, and why you need to take promoting into your own hands. (more…)
by Tim Healy
How Can You Repair Broken Trust in Business?
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Dr. Peter Kim is an expert in trust repair. It sounds made up, but trust him, it’s true. Dr. Kim is a social scientist and the author of the new book, How Trust Works. He understands just how important trust is for any relationship, and he is here today to help explain how to build it and maintain it as you work with customers. (more…)
by Tim Healy
Has AI Stolen Your Privacy?
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Richard Luna is a self-proclaimed Super Geek. He is the founder of Protected Harbor, a company that provides managed IT services, cyber security, and development operations to businesses. Richard knows that technology can be intimidating, and he is here today to make it a bit more approachable for business owners.
This week on The Profit Express I sit down with Richard. We talk about the ins and outs of artificial intelligence, and just how it works.
Download this week’s episode of The Profit Express for answers to all of your technology questions, and to hear who Richard would pick in the Elon Musk-Mark Zuckerberg cage match.
This week’s episode of The Profit Express is brought to you by Corbett Public Relations, Promoting and Protecting Businesses and Brands for over 30 years.
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by Tim Healy
Can You Handle Being an Entrepreneur?
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Robert Esposito started his company just as a way to do a favor for his mom. He was bitten by the entrepreneur bug and invested in creating a business. Now, 15 years later, Relocator Services, Inc. is a multi-million-dollar business operating in several states and staffing more than 60 employees. But the road to success has been anything but easy. (more…)
by Tim Healy
How Can You Build Your Business with Social Media?
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The Cake Don, Don Donneruno, is known for his delicious and eye-catching cakes and cupcakes. While his Huntington-based business hasn’t been around as long as others on Long Island, Don has quickly grown in popularity, becoming the go-to baker, largely due to social media. (more…)
by Tim Healy
Can I Have Your Attention, Please?
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1.5 billion websites. Countless hours of video on YouTube. Do the tidal waves of content out there have you feeling overwhelmed and not sure how to make your business stand out against competition around the world? You’re not alone! Fortunately, my guest today is here to help. He is here to guide you on how you can find your tribe and cut through the other noise to reach them. (more…)
by Tim Healy
Want to Double or Triple Your Sales?
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Is your business hitting 6 figures in revenue? What if you could hit 7 or 8 figures? While you might think these are impossible numbers to hit, the reality is, they’re fully within reach of your business. My guest today is here to chat about how with some quick changes, he took his family business to levels never seen before. (more…)
by Tim Healy
Did Bud Light Get it Wrong?
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There comes a time for any brand to try to appeal to a new customer demographic. But what happens when you alienate your core customers? My guest today is no stranger to navigating the complex world of public relations, and he has his thoughts on the recent Budweiser-Dylan Mulvaney partnership. (more…)
by Tim Healy
Want to Create Viral Content?
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Promoting your brand in the world of social media means creating fun content that leaves your fans wanting more. But when you own your own business, it’s not easy to find the time to embrace social media. My guest today is here to discuss how he creates fun and entertaining viral content content without the need for expensive and complicated equipment. (more…)
by Tim Healy
Perception is Reality
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How do customers really feel about your business? No matter what your business or service is, how your customers perceive you is essential to your success. Whether your goal is to offer a relaxing or luxurious atmosphere, it’s important you remember that perception is reality. (more…)