There comes a time for any brand to try to appeal to a new customer demographic. But what happens when you alienate your core customers? My guest today is no stranger to navigating the complex world of public relations, and he has his thoughts on the recent Budweiser-Dylan Mulvaney partnership. (more…)
Promoting your brand in the world of social media means creating fun content that leaves your fans wanting more. But when you own your own business, it’s not easy to find the time to embrace social media. My guest today is here to discuss how he creates fun and entertaining viral content content without the need for expensive and complicated equipment. (more…)
How do customers really feel about your business? No matter what your business or service is, how your customers perceive you is essential to your success. Whether your goal is to offer a relaxing or luxurious atmosphere, it’s important you remember that perception is reality. (more…)
The days of working a 9:00-5:00 are over. Today, it’s all about side hustles. But when you’re looking to make some extra money outside of your regular job, it can be difficult to narrow down a side hustle that works for you. My guests today have hit the success that some people can only dream of – they have married their passions to create a side hustle that has literally flipped their careers. (more…)
The Wolf of Wall Street. Glengarry Glen Ross. Boiler Room. These popular movies shine a Hollywood spotlight on the world of sales. And while these movies may showcase some of the sleaziest aspects of the world of sales, they also have some valuable lessons for sales professionals, and those who aspire to join the industry. (more…)
We all face insecurities. Dealing with imposter syndrome as a business owner comes with the territory. My guest today is no stranger to this feeling as a young entrepreneur. She’s here to help you tackle those feelings as you chase your career goals. (more…)
Fat shaming is nothing new. For millions of men and women, that shaming can devastate their self-esteem and prevent them from living life to the fullest.My guest this week is helping women everywhere build their self esteem and will motivate you to lace up your shoes and take that first step out the door. (more…)
Laws and regulations are in place in most industries. But what happens when the law changes? How can you pivot quickly and make the biggest impact on your business in spite of the new challenges around you? My guest this week is here to discuss the importance of being proactive to industry changes – a move which has led to a massive spike to his bottom line.
This week on The Profit Express I sit down with Matt Seifer. Matt is the owner of Guardian Security and Training, a Long Island based company that has become the one-stop-shop for security needs, offering security training, gun sales, and firearm safety training courses. We discuss how multiple revenue sources has allowed him to pivot and stay ahead of the competition.
Download this week’s episode of The Profit Express to learn how pivoting and staying ahead of industry changes is essential to your business survival.
This week’s episode of The Profit Express is brought to you by Corbett Public Relations, Promoting and Protecting Businesses and Brands for over 30 years.
Download more episodes of The Profit Express: https://healysolutions.com/podcasts/
We’ve all heard of the American Dream, but how many of us achieve it? With nearly one million small businesses opening per year in the United States, it takes a lot of passion and hard work to break into any industry. My guest this week is here to explain how important the entrepreneur mindset is to success, and how he is committed to the pursuit of the American Dream. (more…)
You never know where you will find your passion in life. For my guest this week, he found it in a wine making kit when he was a teenager. He has since taken that passion and turned it into a lucrative business here on Long Island. My guest this week is here to give you the hope and confidence to pursue your dreams, no matter how out there they may seem. (more…)